ProLift Welcomes New President, Transitions Branding

Chris Frazee ProLift President

ProLift is undergoing changes and we want to share our excitement with you. However, while we’re implementing changes, we’re still ProLift – same mission, same values and same goal of being an indispensable partner.

With the retirement of David Graffy, Chris Frazee has stepped into the role of President. Chris has been in the material handling industry for 25 years and joined ProLift in 2003. Originally leading the Indianapolis sales team as their Sales Manager, he became Vice President of Sales in 2006.

“I’m humbled by the opportunity to steward such a great company.  Our people are the core of what makes us who we are; a customer focused, community involved organization who is continuously working to get better. 

“The branding change is a natural next step for ProLift.  We’ve been a Toyota owned company since 2007.  The logo and name change will leverage the strong reputation of Toyota who continues to expand their leading position in material handling.”

ProLift is a top forklift dealer for Toyota Material Handling with customer support centers in Kentucky, Indiana, Ohio, and West Virginia.  ProLift has updated our logo and name (DBA) to ProLift Toyota Material Handling. Over the next 12 months you’ll notice ProLift’s work to revise building signage, vehicle graphics, business cards, emails, etc.

You can continue to access ProLift on the web to shop for equipment, request forklift service, schedule safety training and contact us for any of your material handling needs. Bookmark us at

Have questions about ProLift’s transition and how it may affect you? Contact us today!

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