Our History

Founded in 1978, ProLift Toyota Material Handling began as Louisville Lift Truck, a forklift rental house in Louisville, KY. Since then, ProLift has grown into a full-service forklift and material handling dealership, boasting nine locations, approximately 500 employees and multiple product lines.

A Toyota Material Handling Company

After being a Toyota dealer for decades, Toyota Industries North America (TINA) purchased ProLift in January 2007. Not only is ProLift a multiple recipient of the President’s Award for Toyota, our values and mission are consistent – a focus on customers and continuous improvement.

Why Choose ProLift?

ProLift exists to support manufacturers and distributors in Kentucky, Indiana, Ohio and West Virginia in the movement of their products throughout the region and world.  Specifically, ProLift focuses all of its resources in pursuit of this goal by providing a full-line of material handling products and services for top-rated manufacturers, including Toyota, Taylor, AICHI, Genie, TICO, Combilift, Aisle-Master, Taylor-Dunn, Tennant and Manitou.

ProLift Safety & Cleaning Procedures

ProLift is focused on the safety of our customers and associates. Like you, we are updating safety and cleaning procedures to address the spread of COVID-19.

Whether you’re inviting our service technicians and equipment specialists into your facility or picking up forklift parts, ProLift wants you to feel confident in your interactions with our team.


Our Purpose

We offer our gifts, creativity and experiences to improve lives.

A large part of our culture is "WE are ProLift" because every employee is a representative of the company. When someone brings their unique gifts and talents to the customer's experience, it makes ProLift an indispensable partner.

Chris Frazee, President, ProLift Toyota Material Handling

Grow with ProLift

Our goal is that your work role enhances your natural gifts and talents, allowing you to contribute to the success of our company and each customer’s interaction with us. We need talented people in the following roles:

  • Service Technicians
  • Administrative & Management
  • Parts, Service & Rental Specialists
  • Sales Representatives


ProLift job openings

Our Mission

We are committed to being a solution-oriented partner to our customers.  We accomplish this degree of excellence by caring for our customers, providing them with the finest products and support services, and exceeding their expectations.  Our goal is that our partners feel ecstatic about their relationship with ProLift.

 We are committed to our people. We accomplish this by caring for each other, and through our culture of engagement, which deeply values developing our associates. Our goal is that our associates experience the company as a place to thrive. 

 We are committed to the communities that we serve.  We accomplish this by caring for all those we interact with and contributing to community organizations.  Our goal is to help our communities become healthy and vibrant places for people to live.

Project Lift

Forklifts build communities. At ProLift our motto is “Doing the Right Thing” and this includes doing for others.

Forklift Donation Program
We’re on a mission to donate reconditioned forklifts to non-profit organizations in our communities. Tell us what makes them special and how receiving a forklift would make a difference. Your nomination matters and it only takes a few minutes.

Local Community Partners
ProLift supports our employees and their volunteer efforts with local non-profit organizations. Our goal is that every employee will volunteer 8 hours annually, allowing us to serve approximately 4,000 hours in our communities.

Request Nomination Form
ProLift Project Lift

Our LEADing Values

    to improve yourself and to provide solutions to our partners;
         => I create excellence                                                               

    by sharing your gifts, creativity and experiences;
         => I improve lives

    with humility, integrity and honesty;
         => I strengthen relationships

Do the Right Thing…
    for customers, suppliers, owners, community and each other;
         => I care

Experience the Toyota Production System

On the Toyota Forklift manufacturing line, everyone is responsible for quality by improving processes and eliminating waste. Each employee is given the power to stop the line if a flaw is detected.

ProLift and Toyota invites you to see the Toyota Production System (TPS) in action! Visit the Toyota Material Handling campus to learn how it produces the #1 selling forklift.

Schedule a Tour
Toyota Production System

Toyota Lean Management

“The group by themselves, using systematic problem solving to improve the work they do, towards the achievement of targets and goals, when and only when the company culture is the reason the improvement occurs.”


It’s our job to provide the ultimate customer experience – from your initial equipment inquiry to delivery and follow-up service. Our passion for forklifts and companies that use them is why customers recommend us.

To ensure our promises match the service you receive, please share your input on two key areas: sales & delivery and service & parts. All feedback improves our processes for every customer.

Share Your Experience