Our History

Founded in 1978, ProLift Toyota Material Handling began as Louisville Lift Truck, a forklift rental house in Louisville, KY. Since then, ProLift has grown into a full-service forklift and material handling dealership, boasting 12 locations, approximately 600 employees and multiple product lines.

A Toyota Material Handling Company

After being a Toyota dealer for decades, Toyota Industries North America (TINA) purchased ProLift in January 2007. Not only is ProLift a multiple recipient of the President’s Award for Toyota, our values and mission are consistent – a focus on customers and continuous improvement.

Indispensable Partner

The growth of ProLift beyond forklifts can be attributed to the focus on our customers. As their needs changed, we wanted to continue to support them – to be the only phone call they have to make, and be the team that knew the best solution because we knew their business strengths and challenges.

Why Choose ProLift?

ProLift exists to support companies in Kentucky, Indiana, Ohio, and West Virginia in the movement of their products throughout the region and world.  Specifically, ProLift focuses all of its resources in pursuit of this goal by providing a full-line of material handling products and services for top-rated manufacturers, including Toyota, AICHI, Snorkel, Genie, TICO, Combilift, Aisle-Master, PowerBoss and Taylor-Dunn.

Looking for a material handling partner? Continue browsing our website to learn more about our product and service capabilities, check out our resource center for best practices, or contact ProLift to discuss your needs.

Contact ProLift


Our Purpose

We offer our gifts, creativity and experiences to improve lives.

A large part of our culture is "WE are ProLift" because every employee is a representative of the company. When someone brings their unique gifts and talents to the customer's experience, it makes ProLift an indispensable partner.

Chris Frazee, President, ProLift Toyota Material Handling

Our Mission

We are committed to being a solution-oriented partner to our customers.  We accomplish this degree of excellence by caring for our customers, providing them with the finest products and support services, and exceeding their expectations.  Our goal is that our partners feel ecstatic about their relationship with ProLift.

We are committed to our people. We accomplish this by caring for each other, and through our culture of engagement, which deeply values developing our associates. Our goal is that our associates experience the company as a place to thrive. 

We are committed to the communities that we serve.  We accomplish this by caring for all those we interact with and contributing to community organizations.  Our goal is to help our communities become healthy and vibrant places for people to live.

Project Lift

Forklifts build communities. At ProLift our motto is “Doing the Right Thing” and this includes doing for others.

Help to Carry the Load
We’re proud to partner with Toyota Material Handling in supporting the American Red Cross. In addition to providing forklifts during natural disasters for clean-up efforts and distribution of essential items, our ProLift associates installed fire alarms in personal homes across our local communities.

Local Community Partners
ProLift supports our employees and their volunteer efforts with local non-profit organizations. Each year we offer up to 8 hours of paid volunteer services to every associate.

ProLift Project Lift

Our LEADing Values

to improve understanding and to provide solutions to our partners;
=> I create excellence

by sharing your gifts, creativity and experiences;
=> I improve lives

with humility, integrity and honesty;
=> I strengthen relationships

for customers, suppliers, owners, community and each other;
=> I care


It’s our job to provide the ultimate customer experience – from your initial equipment inquiry to delivery and follow-up service. Our passion for forklifts and the companies that use them is why customers recommend us.

To ensure our promises match the service you receive, please share your input on two key areas: sales & delivery and service & parts. All feedback improves our processes for every customer.

Share Your Experience

Defining Toyota Lean Management

The group by themselves, using systematic problem solving to improve the work they do, towards the achievement of targets and goals, when and only when the company culture is the reason the improvement occurs.

Experience the Toyota Production System

On the Toyota Forklift manufacturing line, everyone is responsible for quality by improving processes and eliminating waste. Each employee is given the power to stop the line if a flaw is detected.

ProLift and Toyota invite you to see the Toyota Production System (TPS) in action! Visit the Toyota Material Handling campus to learn how it produces the #1 selling forklift.

Schedule a Tour
Toyota Production System